Read the slogan for Ronald Reagan's presidential campaign of 1984. It's morning again in America. What is most likely the primary message intended by this slogan? Since polling places generally open in the morning, the slogan attempts to associate Reagan with voting. Since the morning often has a positive connotation, the slogan implies a new day filled with optimism. Since Americans often start their day with the morning news, the slogan symbolizes good news that may come at that time. Since the word 'again'' is used after "morning,” the slogan refers to previous presidents’ slogans that included the word "morning.”